If you are a Constant Reader of the Icenium blog - or if you have ever attempted to submit an app to the iOS App Store - you are acutely aware of Apple's unique app review process. What should be one final simple step in the development process has turned into a source of significant frustration and confusion for many mobile developers. In this post I hope to provide some guidance on what to avoid when developing and publishing any iOS app (be it native or hybrid).
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