If naming a thing is hard – getting used to a name change is even harder. "PhoneGap" is a recognizable name to most developers that have been involved in (or at least aware of) hybrid mobile application development. "Cordova", on the other hand – what's that? For me, it invokes images of the famous Spanish general, or Italian food, and sounds like a new sports car....or driving a sports car at high speeds to an Italian restaurant (always a win-win)...
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